4 digital branding tips that’ll forever be fashionable (for 2022 and beyond)

A lady looking down a tablet with a board of colourful posits behind her.
  1. Don’t be content to stay in your lane
  2. Subtly nod towards the past
  3. Tweak the style to reflect your new priorities
  4. Ensure your designs are aligned across every touchpoint
  5. Discover four more digital branding tips we swear by…

#1. Don’t be content to stay in your lane — search for distinction

#2. Subtly nod towards the past (whilst still looking forwards)

#3. Tweak the style to reflect your new priorities

#4. Ensure your designs are aligned across every touchpoint

4 more digital branding tips we swear by…

  • Embrace geometric patterns — this is a great way to extend the brand using your visual language.
    “To truly use this branding trend to its fullest, have your pattern mimic an element from your logo. If your logo is minimalist, you might even be able to use it as the pattern source,” says the team at 99 Designs.
  • Keep iconography simple — these are easy for your customers to recall and make for a more intuitive user experience. Predicting this growing trend for 2022, Callum Humphreys at Tech Moths said:
  • “…we predict that designers will focus on providing clean and beautiful images by eliminating all of the unimportant elements that are not necessary for the brand image. We can also expect that simple shapes will incorporate bright colors to logos to help promote the brands and increase customer interaction.”
  • Keep accessibility front of mind — try not to use colour alone to convey meaning and consider contrast for better readability.
  • “As designers, we need to remember that the same is true of color and all visual abilities. It’s estimated that 4.5% of the global population experience color blindness (that’s 1 in 12 men and 1 in 200 women), 4% suffer from low vision (1 in 30 people), and 0.6% are blind (1 in 188 people). It’s easy to forget that we’re designing for this group of users since most designers don’t experience such problems,” says Nik Babich at UX Booth.
  • Don’t design in a silo — we don’t mean creating the brand’s visual language as a team; obviously, that’s the designer’s job. But feedback from other stakeholders who are close to the brand is crucial. Copywriters will know whether the visual identity speaks to the brand’s tone, whilst the brand manager will have valuable insight into the company’s heritage and customer sentiment. As marketers, we’re all designers in disguise — so cross those streams and reap the benefits.

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Andy Baker

Andy Baker

Friendly neighbourhood copy chameleon. Whatever the tone, I’ve got you.