“Nostalgia — it’s delicate, but potent… It’s a twinge in your heart far more powerful than memory alone… It takes us to a place where we ache to go again.”

Don Draper, Mad Men

We’ve been reminiscing a little lately, ourselves.

And what about people who enjoy being reminded of the past in ads? Well, they’re also more likely to say advertising helps them make purchase decisions.

Makes sense, really.

But advertising through the rose-tinted glasses of nostalgia isn’t anything new — content creators have been using this device to catch us in the feels for generations. Recently, it’s been…

This past year’s brought out the best in a lot of people — over ten million of them , in fact.

Last year’s study from Legal & General and the Centre for Economics and Business Research found that one in five UK adults (19%) volunteered their time for community activities since the start of the first lockdown on 23 March.

Of those who’d given up their time, (67%) did grocery shopping for neighbours, friends and others, while a quarter (26%) collected and delivered medicines or prescriptions.

But as the world readjusts and — dare we say it — returns to…

Britain’s giving its outdoor spaces some TLC this week.

Pretty important when the RSPCA received 8,092 calls over the last two years of animals being injured or caught up in litter. And of extra significance when disused masks are becoming more common than the flutter of empty crisp packets in the streets.

But The Great British Spring Clean it’s also a great opportunity to get our digital houses in order, too.

Cyber clean — why our digital worlds deserve a declutter too

Although we’ve found innovative ways to collaborate and work remotely over the past 12 months, there’s still plenty of opportunities for things to go awry when you’re not under…

Marketing’s become a bit of a minefield, hasn’t it?

And not just for the casual browser, exposed to over 5,000 adverts a day, advertisers are struggling too.

Because according to The Global PPC Click Fraud Report 2020–21 , a whopping 36% of display ad clicks are fraudulent or invalid. Obviously, this causes a major headache when it comes to reporting statistics accurately. But it’s also problematic in terms of earning and maintaining your customer’s trust. Pretty important when over half of consumers think the content brands create isn’t authentic a t all.

Well, some experts argue blockchain could be the…

Rory Sutherland, vice chairman of Ogilvy UK

Waiting for Google’s latest algorithm change or getting fixated by the medium instead of the message; chances are that if you work in marketing, you’ve ended up following a ‘best practice’ or two.

But too rarely when we’re copying the formula for success do we question whether it’s the right way of doing things in the first place.

To come up with the best ideas, we need to get out of our comfort zones. Challenging ourselves to look beyond our peers and, sometimes, ignore traditional logic.

Sometimes, the best ideas just don’t make sense

Some of history’s best business ideas just…

“It’s only now that the appropriate gallery for my work finally exists”

M.I.A.

The pop artist auctioned off a moving image titled ‘ KIZHI COYN ‘ in a 24-hour online auction this month through Foundation . The NFT was sold for a whopping $174,013.59 (77.777 ETH) and is part of a larger series which she describes as “…a living, breathing, psycho-spectral canvas that crystalizes this moment in time for me.”

https://gph.is/g/4oyMz7P

And perhaps no other visual asset sums up this moment more than the NFT.

So, what’s an NFT and how did we get here?

NFT stands for non-fungible token.

These are “one-of-a-kind’’ digital assets that can be bought and…

In a bid to tackle loneliness, Cadbury recently announced that 10 million of their chocolate bars will feature ‘unexpected stories’ from older people’s lives.

“The name White Ops represents something different than what we’ve intended. It perpetuates a toxic association of good and bad with color and race.”

Tamer Hassan, CEO and Co-founder of HUMAN

There’s nothing subtle about White Ops recent rebrand to HUMAN . However, it was a positive move for the cyber security firm. One that showed they could do more than protect their customers from bots; they could stand against racial bias, too.

But what about the brands that don’t make a song and dance about changing their style? …