Andy BakerLinkedIn lead generation — best practices for 2024 and beyondLinkedIn is one of the most lucrative places for B2B lead generation, but there’s a lot to get right. From setting yourself up for success…19 min read·Feb 15, 2024----
Andy BakerCold calling vs warm calling — ringing in 2024 with the factsUnlike contacting qualified leads, cold calling is often the last thing the average sales agent wants to do. But does it still have a…13 min read·Jan 25, 2024----
Andy BakerHow to use B2B intent data to supercharge your campaignsB2B intent data tells you how serious a potential customer is about buying, so you can offer them the perfect solution at the right moment…13 min read·Jan 18, 2024----
Andy BakerEvolving your business development goals: from Jurassic to futuristicJurassic Park found the perfect blend of special effects techniques that still hold up today. From the science of SMART to forensic…8 min read·Nov 23, 2023----
Andy BakerRise of the remote sellers: the inside scoop on inside salesYou’ve probably heard of inside sales, but do you know its full impact on B2B selling? From creating an inside sales process that’s as good…9 min read·Nov 14, 2023----
Andy BakerStay afloat in the sea of spam — turning trash outbound email marketing into treasureYou may have a pearl of wisdom for your prospects, but can you float to the surface of their inbox through a sea of spam? Absolutely. From…8 min read·Nov 9, 2023----
Andy BakerWhat can small companies do to make the onboarding experience special?Your budgets may pale in comparison to the likes of Google and Meta, but that doesn’t mean you can’t onboard like a giant.7 min read·Sep 5, 2023----
Andy BakerOn track instead of off the rails — 5 onboarding dos and don’tsOrganisations are under a lot of pressure to get onboarding right.6 min read·Aug 27, 2023----
Andy BakerFirst-day impressions — how to make sure day one counts for Gen Z“Two things remain irretrievable: Time and a first impression.”6 min read·Aug 7, 2023----
Andy BakerDoes Gen Z think your organisation could be more diverse and inclusive?We’re looking to find out.5 min read·Jul 31, 2023----
